SOMA
Overseas Crowdfunding × Global Expansion Support

Bringing Your Productto the Global Market.

We validate market demand on Kickstarter, Indiegogo, and zeczec, then support you end-to-end — from cross-border e-commerce and Faire wholesale to overseas distributor development.

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Projects

OurWork

100+
Campaigns Supported
KickstarterIndiegogozeczecFaireAmazon

Backed by a track record of 100+ successful campaigns, our experienced team makes your overseas expansion smooth and seamless.

Services

Hitting Roadblocksin Global Expansion?

Most Japanese companies stumble at the very first step of going global — and the reasons are almost always the same.

01

Language & Cultural Barriers

Conveying your product's appeal accurately in another language and culture is harder than it looks. The nuances lost in a literal translation can make or break a customer's decision to buy.

02

Finding a Trustworthy Partner

Running local sales channels, social media, and logistics all depend on having a partner you can trust on the ground. Many companies get stuck simply because they don't know where to find one.

03

Complex Regulations & Procedures

Import/export rules, intellectual property, and tax systems all vary by country. A single misstep can turn into a costly mistake — and the risk of going in without expert guidance is simply too high.

04

The Weight of Upfront Investment & Risk

Taking inventory overseas requires major upfront capital. Few companies can afford to take that risk before knowing whether the product will actually sell.

That's where we come in.

We'll Clear ThatRoadblock With You.

SOMA already has every piece you need for global expansion — strategy, local networks, and hands-on execution. Leave it all to us.

Our Solution

Three Ways WeTake You Global

Using Kickstarter, Indiegogo, and zeczec, you can gauge market demand without holding inventory. Scale up only once you know it sells — minimizing your upfront risk.

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Using Faire, North America's largest B2B wholesale marketplace, we connect you directly with over 700,000 U.S. retailers — putting your product on American shelves at zero upfront cost.

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We build and manage your own e-commerce site to sell directly to customers overseas. Using the track record and fans gained through crowdfunding as a foundation, we set up the systems for consistent, ongoing sales.

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Cost Structure

Upfront Cost¥0

Most engagements are performance-based, so you can get started with zero upfront cost.

*Pricing and terms vary depending on the service — overseas crowdfunding, Faire wholesale, cross-border e-commerce, and more. Please check the relevant service page for details, or feel free to contact us.

About Us

OurMission

Creating a world where anyone
can expand globally with ease.

SOMA Inc. was founded on the principle of "Solutions for Outbound Market Ambitions" — a name that reflects our mission to be the partner that helps companies and brands cross borders and succeed in global markets.

Expanding into global markets holds enormous opportunity, but it also brings a wide range of challenges, from cultural differences to regulations and competitive landscapes. SOMA Inc. provides strategic, hands-on support to help clients overcome these challenges and take on the world with confidence.

Starting with overseas crowdfunding as an entry point, we provide end-to-end support all the way through Faire wholesale, cross-border e-commerce, and local distributor development — walking alongside our clients from strategy to execution so they can take on global markets with confidence.

We provide the Solutions that turn our clients' Ambitions into reality, growing together as a long-term partner.

Company

Company Profile

Company Name
SOMA Inc.
Address
127-9 Naka-Kibogaoka, Asahi-ku, Yokohama, Kanagawa 241-0825, Japan
Phone
+81 45-567-6969
Founded
September 9, 2019
(originally founded as South of Market LLC)
Employees
20
(including part-time and contract staff)

Application Submitted — METI "DX Certification" Program

Business Activities

  • Overseas Expansion Consulting
  • Crowdfunding Campaign Management
  • E-Commerce Store Management
  • Digital Marketing

Company History

  • 2019Founded as South of Market LLC
  • 2025Renamed to SOMA Inc.
Our Team

A team of experts with global experience,
fully dedicated to supporting your overseas expansion.

CEO Takuma Naito

Takuma Naito

CEO

Graduated from a university in San Francisco with a degree in Hospitality Management. After working as a manager at a U.S. company, he returned to Japan and founded SOMA LLC, using crowdfunding to connect Japan with the world.

COO Tatsuya Inoue

Tatsuya Inoue

COO

After graduating from university, he studied in Cambridge, England. Upon returning to Japan, he worked in sales for a renovation company and a telecommunications company before going independent. He then served as Head of Sales for the overseas crowdfunding business at South of Market LLC and was appointed to the board of directors.

CMO Sho Takata

Sho Takata

CMO

After graduating from Waseda University, he worked in B2C/B2B sales at a major telecommunications company before moving into business strategy and planning management. He earned an MBA from Globis University Graduate School of Management and was appointed to the board of directors as Head of Marketing and Promotion.

Partners

Partners Rooted in Local Markets

By teaming up with partner companies based in the United States, we've built a support system that lets you expand overseaswith confidence — no local office required.

What You'll Learn From a Free Consultation

  • Whether your product is a good fit for Kickstarter, Indiegogo, or zeczec
  • Which countries or regions to test first
  • Expected funding levels, average order value, and ad spend benchmarks
  • Your potential path from crowdfunding into cross-border e-commerce, Faire, or distributor partnerships
  • Whether you qualify for our zero-upfront-cost plan

About Our Zero-Upfront-Cost Plan

Because this plan is performance-based, our fee is 5–20% of the total amount raised through crowdfunding.

ItemZero-Upfront-Cost Plan
Strategy & Platform SelectionIncluded
Page Structure & CopywritingIncluded
Translation & English SupportIncluded, depending on conditions
Advertising CostsAt Cost
Video & Photo ProductionBilled separately depending on scope
Logistics & Customs DutiesAt Cost
Success Fee5–20% of total funds raised

Contact us

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